Demographics
Australia is a versatile country and a fast-growing market opportunity for e-commerce businesses. The country’s total population is 25.4 million, with only 15% of people above the age of 65. The young generation in the country is moving towards online shopping instead of visiting stores. The average annual income for full-time adults working in Australia is 90,800 AUD. However, the highest average income comes up to 405,000 AUD yearly including the benefits like housing and transport.
The internet penetration in the region is 86.9%, with 136% mobile penetration. M-commerce is a crucial part of the total e-commerce sales in Australia.
| Population | Average Yearly Income | Internet users | Social media users | Online shoppers | Popular modes of payment |
|---|---|---|---|---|---|
| 25.4 Billion | 90,800 AUD | 22 million | 18 million | 17.9 million | Credit card, debit card, PayPal |
E-commerce in Australia
Dropshipping to Australia is gaining popularity owing to the online sales trends in the country. Australia is a growing e-commerce market, with over 70% of the population making online purchases. As a result of the global pandemic and elevated online purchasing, the e-sales skyrocketed and reached 11% in June 2020 from 7.1% in March 2020.
The e-commerce market value is at $33.1 billion, with a growth rate of 8.9% by 2021. Not only the Australian e-commerce market caters to B2C sales, but B2B is a vital part of the revenue, grossing 80% of the total e-revenue.
Mode of Payment
70% of the online payments in Australia are made through credit, or a debit card. PayPal is among the most preferred payment methods in the region other than debit and credit and is used by 30% of the total population.
In addition to traditional payment options, Hello Clever , an Australian fintech, offers an innovative real-time payment gateway with embedded loyalty rewards. With plugins for Shopify, WooCommerce, and Shopline, Hello Clever enables eCommerce merchants to benefit from low transaction fees, reduced fraud, and minimal chargebacks through PayID and card processing options. Merchants can also gain exposure and increase sales via the Hello Clever consumer app, which has already been downloaded ~100k times.
Create your account today https://merchant.helloclever.co/enter-email and join the growing number of businesses optimizing their payment solutions with Hello Clever!
Shopping Trends
The highest number of people shopping online belongs to Melbourne, Sydney, and Canberra. Nevertheless, an increase in sales has also been observed in regional areas. Cross-border sales are more popular and generated better revenue in the past year. Japan, China, and the US are among the most favorite digital shopping destinations for Australians, according to a report in 2019. It has been observed that 31.7% of people are demanding next-day delivery now and opting for stores that offer so.
Popular Products
Australia’s e-shopping trends exhibit that the population is interested in health and beauty products, alongside apparel and electronics. Around 18% of the total buyers purchase from the variety stores locally and internationally, making dropshipping to Australia quite favorable. The next trending products in Australia include exercise bands, water bottles, yoga and pilates mats, etc.
Future of E-commerce in Australia
Shopitism – as the Aussies call it, is expected to continue and grow in 2021. E-sales make 15% of total retail right now, and experts predict it to reach 25% by 2025. As per the current growth rate, the Australian e-commerce would reach $35.2 Billion in 2021.
With the growing online shopping trend in the present & future, Australia is an excellent marketplace to invest. Wefullfill offers dropshipping to Australia to make sure you get the best out of the flourishing business. You can find all the products at Wefullfill that Aussies are looking forward to buying in the coming years. Trending and hot-selling products are posted regularly to keep you updated about the demands and requirements of customers.
