Estonia

The Ultimate Guide to Dropshipping to Estonia

Demographics

Estonia, a country located in Northern Europe, is an assembly of 2,222 islets and islands in the Baltic. Not only it comprises multiple islands, but more than half of the country is covered with forests listing it among the greenest European countries. A population of 1.3 million resides on a land area of 42,390 Km2. It is among the least populated countries in Europe, with a population density of 28.4 people per km2.

Estonia is home to citizens with one of the highest literacy rates than other countries. According to UNESCO, 99.8 percent of the adults are literate, and 67.9% are urban. Moreover, Estonia adopted online voting in 2005, way before many others.

PopulationInternet usersSocial media usersOnline shoppersPopular modes of payment
1.3 million1.79 million1.21 Million986 thousandCOD & Bank transfers

Average Salary

The salaries in Estonia are competitive for a high quality of life. The average salaries range between 690 EUR being the lowest and 12,200 EUR being the highest average. A working adult in Estonia makes 12,200 EUR every month, and at least 50% of them make money around that amount.

Economy

Estonia’s economic structure is based majorly on the service sector, contributing to over 71% of Estonian GDP. The industrial sector and agriculture account for 30% of the total GDP. The processing industry is also a prominent part of the Estonian GDP, with the mechanical industry accounting for 25% of the overall production.

Estonia’s economic freedom score comes around 77.7%, making it the 10th freest economy in the 2020 Index. Estonia is a high-rise economy and stands on the 5th out of the 45 European countries. The overall score is well above the global and regional average.

E-commerce in Estonia

Known as the most connected country in the world, Estonia’s mobile penetration is 135.5%. 1.21 million people use the internet, with 986 thousand active social media users. Most of the urbanized areas have been enjoying a free internet service since 2002. Like other Europeans, Estonians also make international online purchases, including imports from neighboring countries like Germany, Sweden, Finland, etc.

Payment Methods

98% of Estonian citizens have an account with a financial institution, and 29% also have a credit card. Not many people hold credit cards as the most preferred payment method is a mobile transfer accounting for 48% of all online payments. Though credit cards are only used by 31%, Apply Pay and Google Pay make dropshipping to Estonia quite convenient.

Payment methods in Estonia
Fig. Payment methods in Estonia

Popular Products

While clothing and fashion make up for most e-commerce sales in several countries, travel and accommodation take the lead in Estonia. 61% of the total e-sales are made in travel and accommodation category, while entertainment and clothing amount 51% and 49% respectively. The e-commerce market is projected to expand in the coming years, hitting $405 million in 2021. At a consistent growth rate of 3.8%, Estonian e-commerce would reach $470 million by 2025.

Dropshipping to Estonia

While looking for a dropshipping company, prices and delivery time matter the most. And that is why our clients choose Wefullfill! Wefullfill offers swift dropshipping to Estonia within 8 to 12 business days for only $4.50. Select your products on the website, and we take care of the rest!

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