Italy

Essential Guide to Dropshipping in ItalyItalyEssential Guide to Dropshipping in Italy

Demographics

Italy is a popular part of Europe, possessing a vast advanced economy, a significant national budget, and an outstanding manufacturing industry. It is also famous for being the third-largest gold reserve in the world.

Italy has a population of 60 million, holding the 23rd rank in the global population ranking. Around 70% of the people of the country are urban. However, the number of deaths in Italy has been more than the number of births in the past years.  Italy is considered to be among the oldest populations globally, with the population above 65 years growing constantly.

PopulationInternet usersSocial media usersOnline shoppersPopular modes of payment
60.51 million49.48 million35 million46.2 millionPayPal, Postpay, Credit card

Monthly Salary

A full-time working adult in Italy earns 3,650 EUR on average every month. The average salary is calculated based on the lowest and average highest salary. The salary bracket can range from 920 EUR to 16,300EUR for people having a proper job or working part-time. The monthly average wage given includes transport, housing, and other benefits. The careers cast a considerable impact on the monthly salary.

Economy 

Italy is the third-leading economy in Europe. The region has a diversified economy with agricultural south and an industrialized north. Italy is also believed to possess a rich cultural history accompanied by an extensive infrastructure. Italy’s GDP is the eighth-highest in the world, at $1.16 trillion. The value of imports and exports in the country make up 61 percent of the total GDP. 

E-commerce in Italy

Italy has progressed quite much in the past years in the e-commerce business. Many global websites have begun their services in the region, and the sales obtained by local e-sales businesses have also shown a hike. 

A total of 49.48 million people in Italy use the internet, out of which 35 million are active social media users contributing to the e-retails. 39.2% of the collective internet users access it through mobile phones, making way for m-commerce.

77% of the population either makes online purchases either through mobile phones or laptops/desktops.

A huge number of Italian companies are present on the e-commerce obtaining around 23% revenue from the e-commerce stores. Yet, some products are not readily available in Italy that people wish to get from other parts of the world. Wefullfill dropshipping services allow you to get anything dropshipped at your doorstep at your convenience. 

Shopping Trends & Popular Products

The Italian e-shoppers seem to be more inclined towards electronic media and gadgets. Last year they spent a hefty 3.86EUR billion on electronics and physical media, followed by 3.75EUR billion purchasing clothes and beauty items. Home décor, furniture, food, and grocery have grown 30%-50% in the past year. Tourism continues to stay the most in demand e-commerce category in Italy.

 Shopping Trends and Popular Products in Italy
Fig. Shopping Trends and Popular Products in Italy

Future of E-commerce in Italy

The current trends of e-commerce in Italy forecast expansion by 5.6% annually till 2025. The e-retails are expected to reach 19,013 million EUR by 2021 and 23,627 million EUR by 2025. Fashion and beauty would be the most profitable category with expected e-sales of around 5320 million EUR additional to tourism’s growing market.

Dropshipping to Italy

Dropshipping to Italy is becoming crucial to some businesspeople who mean to get products from other locations. Wefullfill delivers the parcels to consignees within 7 to 12 working days without any delay or shipping charges. Yes, we provide dropshipping services without any additional delivery cost.

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