Easy Ways to Find Shopify Stores in Your Niche
Shopify is vital to dropshipping. Finding Shopify stores in your niche allows you to study them and improve your business. We have mentioned all the easy ways tofind Shopify stores in your niche. Keep reading to learn everything you must know:
How to Pick a Profitable Niche
To ensure that you pick profitable Shopify niches, consider the following factors:
· Interest Identification
Any business may get stressful, making you want to give up. Choosing a niche that connects with your interests will motivate you to continue and put in the effort.
When you are enthusiastic about something, even new trends pique your attention. That means you can remain competitive while increasing your profits.
· Problem Identification and Solution
Begin by describing some of the issues that your audience is experiencing. Determine where you can afford to offer creative solutions from your list. To build a lucrative business, your clients must perceive the value of your products in their life.
Although some trends are temporary, finding hot items in the market at a certain time may be profitable. When selecting fashionable items, first check their popularity.
· Target Market
It is critical to understand the customers to whom you want to sell. Knowing what people want to spend money on might assist you in deciding what things to have in your Shopify niche.
Everyone wishes to grasp a better opportunity. If profits are high, the competitors will soon follow. Determine the size of the competitive pull before settling on a niche.
As a new seller, this prevents you from entering a niche that would result in little or no sales. Looking into the competition may also help you figure out how to differentiate your items so that they get the recognition they deserve.
How Can I Find Competitive Stores in My Niche?
· Tool Checker
To help with SEO for your shop, we may use tools like the Woorank tool checker. This one is based on the technologies you’ve been using. You also have the option of searching for stores depending on their location.
Follow these steps to search for Shopify stores in your niche:
- Create an account and sign in to get started.
- The platform will offer you to create a project.
- Enter the domain name you want to research.
- You can use their store addresses if you know some of your competitors. Here, you can track competition or start a new project.
- Create a new project and input the domain name.This option will take you to a page where you can specify what you want to link to your results.
Facebook is one of the best platforms to find the best Shopify niches. Go to the search box and enter keywords like “only pay shipping” and “free shipping.” There you can find lots of competitors in your niche.
Furthermore, you can use Facebook ads. They allow you to see keywords used by your competitors.
· Data Service Provider
You can find data service providers on platforms like Instagram. They can provide you with a list of emails of Shopify stores.Finding a reliable Instagram email service may be challenging. Scraping tools result in spam traps and bogus accounts.Working with verified accounts is your best choice if you use this strategy. Yet, not all email lists are 100% guaranteed to be relevant to your Shopify store search.
Take the following into account to get the best lists:
- Receiving emails from followers of your competitors
- Examine the hashtags used by your target audience.
- Influencer mentions that are relevant to your audience’s interests.
· BuiltWith Code
You can have more details about your competitor with this method. Use various tools to determine the primary issue affecting a website. Identify the software used. Uncover common keywords used on the platform or website.
The primary step you must do using this tool and strategy to find a Shopify nichein your field is to enter the website’s URL. You can identify if a store is Shopify-based from the results. It allows you to discover more about the website and platform.
This tool also has the benefit of a Google Chrome Extension, which makes it simpler to use and is free of charge.
The word “site” restricts your search to a certain website. The search term “myshopify.com” adds another level of filtration.
For instance, you need to use keywords and finish your search with “site: myshopify.com” to find a certain store. Consider the situation when you are looking for recycled shopping bags. Use the Google search bar to enter “recycled shopping bagssite: myshopify.com .”Running this search string provides you with a list of all your competitors for this particular term.
· Using the IP
You may use this IP address, 18.104.22.168-22.214.171.124. IP lookup tools like myip.ms can prove helpful in identifying stores in your niche. The main reason is all Shopify stores use it for categories.
You need to go through all the data for domain names. It is the only drawback to using the IP approach in Shopify stores search. But, this may be laborious and time-consuming.
· Inurl Command
This search string retrieves all URLs that include the specified keywords. But, it does not only target Shopify stores. So, more tools and techniques can be helpful in refining and confirming the results.This approach allows you to identify if a store is using Shopify as a platform.
Here’s an example of this approach, using the search string “inurl: recycled shopping bags”.
· Myip.Ms Tool
By using the myip.ms tool, you can view all the websites associated with a specific IP range. Here’s how you can check your competitors’ status:
- Go to myip.ms
- Enter the Shopify IP address in the search bar.
- After clicking the search icon, you’ll see the search results with information about the store. It will include IP location, range, and reverse DNS (the domain linked to the IP).
- To view the details of all stores on the IP, click “other sites on IP.”
- Scroll down the page to look for Shopify site records as a guide for developing your store.
- You can use advanced tools like Dropispy to analyze the top stores. Find winning products, and determine which Facebook Ads drive more traffic.
With this method, you’ll have a wide range of options to find Shopify stores, making it easier to find valuable insights.
Why Must You Find Other Shopify Stores in Your Niche?
You can learn a lot of information through other Shopify stores in your niche. Knowing how much daily traffic they receive, how long they’ve been operating, and what keywords they use is useful.
All this knowledge is available to you for free!
· Find inspiration
It’s important to stay aware of what your competitors are doing to stay competitive in your industry. By analyzing their store and customer experience, you can get a fresh perspective on what is working well and where you can improve your own store.
Yet, it is important to remember that copying your competitor’s store word-for-word is unethical. It could also lead to legal issues. Instead, use your competitor’s store as a source of inspiration to enhance your customer journey. It will help you create the best Shopify nichesfor your customers.
· Deciding if the niche is saturated
Entering a crowded niche market can be challenging for new business owners. Especially if they believe they have a unique and winning concept. But, if the market is already saturated with competitors, it may be wise to re-evaluate the idea and consider a different approach.
Niche markets often have small initial populations. It makes it difficult to generate sales and maintain profitability in the face of competition. Advertising in a saturated market can drive up the cost-per-click (CPC) and force you to lower your prices. It will result in tight profit margins.
It is important to do thorough market research. Consider the competition beforelaunching a business in a particular niche.
· Pricing your products
The prices set by your competitors can influence the price you set for your Shopify niche. Lowering your prices to match or beat your competitors is not always necessary. Especially if your product is of higher quality or offers more features or benefits.
But, it is important to be aware of your competitor’s prices to make informed pricing decisions. Looking at other Shopify stores, you can get a rough idea of what customers are willing to pay for a particular product.
The cost-per-click (CPC) of your campaigns can impact you. It will be difficult to maintain profitability in crowded markets. A high CPC can make it difficult to sustain your business long-term.
You can estimate your need to pay to make a single transaction. Yet, it’s important to note that CPC can be variable and can vary depending on various factors.
How to Analyze Your Competitors?
Running a successful firm requires an in-depth examination of the best Shopify niches. You may get useful information about your:
- Competitors’ pricing
- Marketing tactics
- Online presence
- Target market
· Pricing Model
After learning about the competition, evaluating a competitor’s pricing strategy is a crucial next step to finding Shopify stores. The study will show where the pricing approach needs improvement.
To decide whether to establish higher or lower rates, it may be helpful to look at what services and prices rivals provide.Discounts, promotions, and loyalty cards may affect your clients’ prices and purchasing decisions. Analysis of pricing strategies used by rival businesses assures fair rates and maximizes profits.
· Marketing Tactics
Understanding what your competitors are doing can help your business. Competitor analysis is when you look at what your competitors in your Shopify nichesare doing to get customers. You can find out what kind of marketing works with people. Who might buy from you, who are your competitors trying to reach, and what websites and tools are they using? This information can help form your own marketing campaigns and reach the right people.
Analyze rival websites for trends. This can reveal popular content and features and show what differentiates you from competitors. Understanding what your competitors provide helps you assess your unique advantage and distinguish yourself.
Monitoring your competitors’ web usage can enhance your site optimization. Studying rival websites can enhance your online presence and give you an advantage over competitors.
· Discover Their Weaknesses
You must be aware of the shortcomings of your Shopify niche’s rivals to research them and develop more successful company plans.
Filling those gaps and leveling the playing field in your favor can be possible by researching your competitors’ services, goods, or delivery strategies.
By focusing on the areas where your rivals fall short, you may lure potential clients away from them and right into your company’s path.
· Using Facebook Audience Insights
Facebook Audience Insights is a fantastic tool for finding a Shopify niche. Regarding your relevant area, you may get endless thoughts and knowledge from millions of brains.
You may check out the results of surveys and public polls that your competitors have conducted to see what the general public thinks about the most popular social media platform.
You may assess the viability and profitability of your dropshipping niche with the aid of these Facebook users.
You also have access to further statistics information:
- Information on age, gender, and lifestyle demographics.
- Like a post or page.
- The interest of local or international audiences based on geography
You can determine the following:
- The number of advertisement clicks
- The count of comments
- Discount codes utilized
- Kinds of devices employed
· Test Their Service
Keeping an eye on the best Shopify nichesis a great way to understand your niche market’s values. You can achieve this by subscribing to their newsletters, reading online reviews, or even trying their services. This will give you an insight into the customer experience they provide. When you find Shopify stores, it will help you compare them to your own.
By knowing what works and what does not in the market, you can optimize your offerings to better meet your customers’ needs. It also increases the chances of success for your product or service.
shailesh is a Design Founder & Advisor, Berlin School of Creative Leadership Executive MBA participant, Zippie advisor, Wolt co-founder, and Nordic Rose stakeholder.